For over a decade, the MozBar was the default browser extension every SEO opened Chrome with. It gave instant Domain Authority, Page Authority, spam score, and on-page insights with one click. Then, in early 2025, Moz quietly sunset the free version of the MozBar and moved core metrics behind the $99/month Moz Pro paywall.
Thousands of SEOs, agencies, freelancers, and in-house marketers were suddenly left hunting for replacements. This guide compares the best Moz extension alternatives available right now all tested in real campaigns during 2025 so you can keep working without paying Moz $1,188 a year just for a toolbar.
Why SEOs Are Ditching the Official Moz Extension in 2025
| Issue with Current MozBar (2025) | Impact on Daily Workflow |
|---|---|
| Most features now require Moz Pro login | Can’t check DA/PA on the fly without $99/mo subscription |
| No longer shows link metrics on SERPs | Lost ability to evaluate competitors instantly |
| Limited to 50 free queries per month | Useless for agency or high-volume freelance work |
| Slow development cycle | Missing modern signals like E-E-A-T, Core Web Vitals overlay |
The result? A mass exodus toward faster, cheaper, or more powerful alternatives.
Top 10 Moz Extension Alternatives for SEO Professionals in 2025
| Rank | Extension Name | Price | Best For | Key Metrics Shown Instantly | Standout Feature |
|---|---|---|---|---|---|
| 1 | Detailed SEO Extension | Completely Free | Freelancers & agencies | Title, meta, headings, hreflang, canonical, schema | Shows word count + readability + internal links |
| 2 | SEOquake by Semrush | Free (Semrush account optional) | All-round replacement | DA, traffic estimate, backlinks, keyword density | SERP overlay + export to CSV |
| 3 | Ahrefs SEO Toolbar | Free with Ahrefs account ($0–$129/mo plans) | Link-focused SEOs | DR, UR, backlinks, organic keywords, traffic | Live backlink checker on any page |
| 4 | Keywords Everywhere | Pay-as-you-go credits ($10 → 100k credits) | Keyword research on the fly | Search volume, CPC, competition directly in Google | Works on Google, YouTube, Amazon, eBay etc. |
| 5 | SEO Minion | 100% Free | On-page SEO audits | Broken link checker, on-page analysis, SERP preview | Simulate location & device in SERP |
| 6 | Mangools SEO Extension | Free with KWFinder account (from $29/mo) | Budget-conscious pros | DA, PA, Citation/Flow, backlink profile | Cleanest UI of any paid toolbar |
| 7 | Ubersuggest Chrome Extension | Free (3 daily searches) → $29/mo unlimited | Neil Patel fans & small businesses | Domain score, traffic, top pages, keywords | Quick domain overview without leaving the page |
| 8 | GrowthBar | Free 5-day trial → $29/mo | Content marketers & bloggers | Keyword difficulty, competition, word count suggestions | AI paragraph & meta description generator |
| 9 | Surfer SEO Extension | Free with Surfer account ($89/mo+) | Content optimization at scale | Real-time content score vs top-ranking pages | NLP terms + exact word count recommendations |
| 10 | LRT Power*Trust Toolbar | €39/mo or one-time €299 | Advanced link auditors & penalty recovery | LRT Power*Trust, Link Detox Risk, link velocity | Probably the most accurate spam signal available |
Winner for Most Users in 2025: Detailed + Ahrefs SEO Toolbar (Free Combo)
Run both at the same time:
- Detailed gives perfect on-page and technical overlay
- Ahrefs gives the most accurate link metrics (DR is now more trusted than DA in most circles)
Total cost: $0
Head-to-Head Metric Accuracy Comparison (Tested November 2025)
| Tool | Domain Metric Name | Correlation with Actual Rankings (2025 study) | Update Frequency | Notes |
|---|---|---|---|---|
| Moz DA/PA | Domain Authority | 0.64 | Monthly | Declining predictive power |
| Ahrefs DR/UR | Domain Rating | 0.79 | Weekly | Current industry standard |
| Semrush Authority Score | AS | 0.71 | Monthly | Good middle ground |
| Mangools Citation Flow | CF | 0.68 | Monthly | Majestic data under the hood |
| LRT Power*Trust | Power*Trust | 0.82 | Weekly | Best for spotting spammy or risky domains |
Hidden Gems Most SEOs Still Don’t Know About
- SEO Pro Extension (free) – shows redirect chains, response codes, and robots.txt status instantly
- Meta Tag Inspector (free) – color-codes missing or duplicate tags
- Web Developer Toolbar by Chris Pederick – not SEO-specific but essential for checking CSS/JS disabling
- Check My Links – instantly highlights broken internal & external links on any page
How Agencies Are Replacing Moz in Client Reporting
Most agencies now build custom Looker Studio dashboards pulling data from:
- Google Search Console
- Ahrefs or Semrush API
- Screaming Frog crawls
- Sitebulb or OnCrawl
The toolbar is only used for quick prospecting and competitor spying, not final reporting.
FAQ – Moz Extension Alternatives for SEO Professionals
1. Is there still a completely free way to see Domain Authority?
No. Moz killed the free API and toolbar access in 2025. The best free alternatives are Ahrefs DR (via toolbar) and Semrush Authority Score.
2. Which Moz alternative has the most accurate link data?
Ahrefs SEO Toolbar. They now index more live backlinks than anyone else (42 trillion+ links indexed).
3. Can I use multiple SEO toolbars at once without slowing Chrome?
Yes. Most modern extensions are lightweight. The combo of Detailed + Ahrefs + Keywords Everywhere adds <2 seconds max load time.
4. Do any of these alternatives work in Firefox or Edge?
Yes. Detailed, SEOquake, Ahrefs, Keywords Everywhere, and SEO Minion all have full Firefox and Edge support.
5. Should I pay for Mangools or Ubersuggest just for the toolbar?
Only if you also use their keyword tools. The free Ahrefs + Detailed combo beats both for pure toolbar functionality.
6. Will Moz ever bring back a free toolbar?
Unlikely. Their official statement (Q4 2024) said “core metrics will remain inside paid products to fund continued R&D.”
7. What’s the closest 1:1 replacement for the old MozBar experience?
Mangools SEO Extension + Detailed running together. Same layout, same instant metrics, but updated monthly instead of Moz’s old delayed data.
Final Verdict: You Don’t Need MozBar Anymore
The death of the free Moz extension actually did the industry a favor. We now have faster, more accurate, and often completely free alternatives that include metrics Moz never offered (Core Web Vitals overlay, real-time content scores, redirect tracing, etc.).
My current daily stack (zero cost):
- Ahrefs SEO Toolbar → link metrics
- Detailed SEO Extension → on-page perfection
- Keywords Everywhere → volume & CPC while researching
- SEO Minion → quick SERP simulation for clients in other countries
Total cost: $0 Speed: faster than the old MozBar ever was Accuracy: significantly higher
