Semrush is one of the most widely used SEO platforms, and its pricing changed significantly in 2026. The old plan names that most guides still quote, Pro, Guru, and Business, are no longer sold to new customers. The current lineup is built around AI search visibility, not just keyword rankings.
This guide explains every current Semrush plan, what each one includes, the limits that decide which plan you need, and how to save money. Prices change often, so treat every figure here as a benchmark and confirm the latest numbers on Semrush before you buy.
Semrush Plans at a Glance
| Plan | Monthly billing | Annual billing (per month) | Websites | Keywords tracked daily | AI search tracking |
|---|---|---|---|---|---|
| SEO | $139 | $117.33 | 5 | 500 | Not included |
| Starter | $199 | $165.17 | 5 | 500 | 50 prompts daily |
| Pro+ | $299 | $248.17 | 15 | 1,500 | 100 prompts daily |
| Advanced | Custom | Custom | 40 | 5,000 | 200 prompts daily |
Each plan includes one user. Prices are in US dollars before tax. Annual billing saves up to 17 percent. There is also a free plan with limited access, which we cover below.
What Changed in Semrush Pricing
If you have read older Semrush pricing guides, you will see different plan names and prices. Semrush retired the Pro, Guru, and Business names in 2026. The old prices were $139.95 a month for Pro, $249.95 for Guru, and $499.95 for Business. The new names are described below, and the old Pro plan priced at $139.95 is now the SEO plan.
The new lineup splits into two families. The SEO plan is classic SEO only. Starter, Pro+, and Advanced are SEO plus AI Search plans, which add tracking for how AI assistants such as ChatGPT mention your brand. If a guide you are reading still talks about the old plan names, its prices are out of date.
The SEO Plan: $139 a Month
The SEO plan is the cheapest paid tier and the right choice if you want classic SEO tools without AI search tracking. It costs $139 a month, or $117.33 a month when billed annually. You get keyword research, competitor analysis, position tracking, and site audits, but no AI search or competitor AI visibility data.
This plan suits freelancers, small businesses, and bloggers who manage a handful of sites and run reports by hand. It covers the core SEO workflow: find keywords, check where you rank, audit your site for technical problems, and see what your competitors are doing.
The Starter Plan: $199 a Month
Starter costs $199 a month, or $165.17 a month when billed annually. It keeps the same SEO limits as the SEO plan, 5 websites and 500 tracked keywords, and adds AI search visibility tracking. You get 50 AI prompts tracked daily for one domain, plus MCP access.
Choose Starter if you want to know whether AI assistants mention your brand, or if you want to use Semrush data inside an AI assistant. The $60 difference from the SEO plan buys AI prompts and MCP access. For a freelancer whose clients are starting to ask about AI visibility, this is the natural upgrade.
The Pro+ Plan: $299 a Month
Pro+ costs $299 a month, or $248.17 a month when billed annually. It triples the project limits, allowing 15 websites and 1,500 keywords tracked daily, and tracking for 100 AI prompts a day. Pro+ also unlocks recurring reporting, bulk analysis, and AI visibility for all clients.
Choose Pro+ if you manage more than five websites, compare multiple domains at once, or prepare reports for clients every month. If you are comparing tools to support your link building work, our guide on how to get backlinks for a new website explains the methods that pair well with Semrush data.
The Advanced Plan: Custom Pricing
The Advanced plan is built for agencies and enterprises. Semrush does not publish a price because it depends on custom limits, so the plan starts near $899 a month, but it includes 40 websites, 5,000 tracked keywords, 200 AI search prompts daily, an additional 5 users, extra reports, and priority support.
If you need a custom plan, contact Semrush sales and tell them your project limits and AI Search needs. The sales team often offers a lower rate for annual billing, so ask for an annual quote before you start negotiations.
What About the Free Plan?
Semrush offers a free account with limited access: 10 searches a day, 10 results per search, and rough traffic estimates for the top pages. It is enough to check the visibility of a single website, a handful of positions, and to test whether you like the tool before paying.
The free plan does not include rank tracking, full site audits, or most competitive research. Try one of our free tools instead if you need more than a quick check. A free account is useful for beginners learning SEO.
How to Save Money on Semrush
The easiest way to cut your bill is to pay annually. Annual billing saves up to 17 percent, so the SEO plan falls from $139 a month to about $117.33 a month. Semrush also runs occasional discounts, but they are seasonal.
Do not pay for extra users you do not need. Additional users cost $45 a month each, and Semrush only allows one user per plan by default. Share logins only where permitted.
Paid add-ons add up too: Local Listing Management starts at $20 a month, Agency Growth Kit at $69 a month, and Trend at $200 a month. They are worth it only if you use them daily.
Google Search Console gives you ranking and indexing data for free, and our guide to affordable SEO services explains what professional help costs if you would rather outsource the work. For checking backlinks without a paid tool, the free options in our guide to Moz extension alternatives for SEO professionals are a good starting point.
Which Plan Should You Choose?
| If you… | Choose | Why |
|---|---|---|
| Run a small site or a solo business | SEO | Covers the core SEO workflow at the lowest price |
| Want to know how AI assistants see your brand | Starter | Ads 50 AI prompts a day to the core plan |
| Manage more than five sites or prepare client reports | Pro+ | 15 websites, 1,500 keywords, 100 AI prompts |
| Run an agency or a large enterprise | Advanced | Custom limits with priority support |
| Only check visibility occasionally | Free plan | No cost to try |
If you are weighing Semrush against other marketing tools in your budget, our Klaviyo pricing explained guide covers the other subscription most growing stores pay for.
Frequently Asked Questions
Is Semrush worth the cost?
For most businesses, yes, if you need keyword research, site audits and rank tracking in one place. If you only check one metric, the free versions of other tools will cover it.
Can I cancel Semrush any time?
Yes. Semrush plans are monthly by default, cancel any time, and you keep access for the rest of the paid month. If you want a discount, sign up for annual billing, or downgrade to the free plan instead of cancelling.
Can I use Semrush for free?
Yes. Semrush offers a free account with limited data: 10 searches a day, 10 results per search, and rough traffic estimates. It is enough to check the visibility of a single site.
How much does a Semrush trial cost?
New customers get a free 7-day trial of the Pro plan, now called Pro+ under the new pricing. You need a payment method to sign up, and the trial does not renew automatically without your consent.
Conclusion
Semrush pricing is straightforward once you ignore the outdated guides. The SEO plan covers classic SEO needs at $139 a month, the Starter and Pro+ plans add AI search tracking, and the Advanced plan is for teams managing the heaviest workloads.
Pick the lowest plan that covers the sites you manage, your keyword limits, and the AI visibility features you will actually use. To confirm the latest figures before you subscribe, check the official Semrush pricing page directly.
